Steve Jobs plays Franklin Delano Roosevelt, complete with cigarette holder, in this clip taken from an internal Apple WWII themed corporate video, as the late Apple co-founder leads Apple troops against the “blue blob” IBM
Entitled “1944,” the almost 9-minute full version was Apple’s in-house takeoff on ”1984,” the iconic first Macintosh TV ad that caused a sensation during that year’s Super Bowl. Set as a World War II tale of good vs. IBM, it is a broadcast-quality production (said to have cost $50,000) that was designed to fire up Apple’s international sales force at a 1984 meeting in Hawaii.
And here’s the full 9 -minute version for the Apple fans.
