Steve Jobs As FDR

Paul O'Flaherty

Steve Jobs plays Franklin Delano Roosevelt, complete with cigarette holder, in this clip taken from an internal Apple WWII themed corporate video, as the late Apple co-founder leads Apple troops against the “blue blob” IBM

Entitled “1944,” the almost 9-minute full version was Apple’s in-house takeoff on ”1984,” the iconic first Macintosh TV ad that caused a sensation during that year’s Super Bowl. Set as a World War II tale of good vs. IBM, it is a broadcast-quality production (said to have cost $50,000) that was designed to fire up Apple’s international sales force at a 1984 meeting in Hawaii.

And here’s the full 9 -minute version for the Apple fans.


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